I. Cultural ThemeDriven by Our Original Energy Aspiration, Forging a Century-Long Guorun
We deeply understand that energy is the lifeblood of national development and the bloodline of the industrial economy. With energy as our original aspiration and craftsmanship as our path to enduring success, Guorun New Materials is committed to deep cultivation and meticulous refinement in the field of fine chemicals, building a century-long enterprise with professionalism and responsibility.
II. Corporate MissionEmpowering Industrial Development, Creating a Better Life
Providing high-quality power for industrial production through safe and efficient energy development and refining; contributing to the sustainable development of society through green and low-carbon operational practices; serving the well-being of thousands of households through stable and reliable energy supply.
III. Corporate VisionTo Become a Regionally Leading and Industry-Renowned Modern Energy Enterprise
Rooted in Shandong and reaching across the nation, we will continuously advance in the field of alkenyl succinic anhydride to become a benchmark enterprise with leading technology, management, and efficiency within the region. We will actively explore the field of new energy integration, striving to become an industry-renowned modern comprehensive energy service provider.
IV. Core ValuesSafety Above All— Safety is the lifeline of the enterprise and an inviolable red line.We firmly believe that all accidents are preventable and all risks are controllable. From management to frontline employees, everyone is the primary person responsible for safety, integrating safety awareness into every operation and every process.
Green Development— Protecting clear waters and blue skies, practicing sustainable development.We adhere to green and low-carbon development, continuously optimizing production processes, reducing our environmental footprint, and promoting cleaner production. While ensuring energy supply, we safeguard our shared homeland.
Innovation-Driven— Solving challenges through innovation, winning the future through change.We are not satisfied with the status quo and do not fear change. We encourage technological innovation, management innovation, and model innovation, using innovative thinking to solve development challenges and the courage to change to meet industry challenges.
Talent-Oriented— Talent is the most valuable asset and the core competitiveness of the enterprise.We respect every employee's contribution and cherish every blossoming of talent. We provide a stage for strivers, support and encouragement for those who take responsibility, ensuring that those who want to achieve have opportunities, those who are capable have a stage, and those who deliver results have status.
Integrity and Win-Win— Treating others with sincerity, building the enterprise on trust.We are honest with our partners, honor our commitments to customers, and keep our word to employees. We believe that only integrity earns respect, and only a win-win approach ensures steady and lasting progress.
V. Corporate SpiritHard Work and Pioneering SpiritThe fine chemical industry has never been an easy path. Guorun people always maintain the entrepreneurial passion of the early days—undaunted by difficulties, unafraid of challenges, daring to face adversity head-on, and striving to be pioneers when opportunities arise.
Continuous Improvement, Pursuit of ExcellenceNot settling for "good enough," not stopping at "just passable." We pursue precision in technology, meticulousness in management, and premium quality in products, refining every detail with a craftsmanship spirit.
Unity and Collaboration, Sharing Weal and WoeA single strand does not make a thread, nor a single tree a forest. Guorun is one big family where departments seamlessly connect, employees help each other, and we stand together through thick and thin, sharing honor and hardship, jointly writing the story of Guorun.
VI. Code of ConductFor ManagementLead by example and set the standard.Care for employees and listen to frontline voices.Dare to make decisions and take accountability.Broaden horizons and lead change.
For EmployeesComply with regulations and work safely.Love your job and fulfill your duties.Engage in continuous learning and constant improvement.Unite with colleagues and be willing to collaborate.
Shared Behavioral CreedSafety: Do not harm yourself, do not harm others, and do not be harmed by others.Responsibility: I am responsible for my post; rest assured of my work.Execution: Accept tasks without conditions, pursue excellence in completing tasks.Communication: Speak directly, speak kindly, and address issues, not individuals.
VII. Cultural AtmosphereFamily Culture: Enabling employees to feel warmth and care, so no one feels alone on the journey of striving.Learning Culture: Building a learning organization where growth becomes everyone's conscious pursuit.Competitive Culture: Fostering healthy competition, encouraging mutual learning and catching up, and making excellence a habit.Integrity Culture: Being an honest person and doing things cleanly, creating a working environment of moral integrity and upright conduct.
VIII. Corporate SlogansDriven by Our Original Energy Aspiration, Gathering Ambitious Talents.Safety First, Green Development, Innovation-Driven, Talent-Oriented.At Guorun, Every Effort is Rewarded, Every Dream Resonates.Growing Together with Guorun, Shining Together with the Era.
Shandong Guorun New Materials Technology Co., Ltd.Making Energy More Valuable, Making Striving More Meaningful.